What is Schema Markup?
Schema markup is JSON-LD code that tells search engines exactly what your content means.
**Quick answer:** Add JSON-LD schema to your HTML head to get rich snippets in Google — FAQs, star ratings, prices, and more.
Why Schema Matters
Without schema: plain blue link with title and description.
With schema: star ratings, FAQ dropdowns, prices — more space, more clicks.
Rich snippets can increase click-through rate by 20-30%.
Most Impactful Schema Types
How to Add Schema
Add to your HTML head:
<script type="application/ld+json">{ your JSON-LD here }</script>
Then test with Google Rich Results Test tool.
Validate Your Schema Free
Use the SiteAuditFast Schema Validator at siteauditfast.com/tools/schema-validator. No signup required.